Early-stage Enterprise Tech Venture Capital

Bayla Ventures invests in early-stage technology companies with enterprise SaaS or AI products. We invest early and help companies get off to a strong start.




Expert guidance on business model strengths, challenges, cost models, and levers for short and long-term growth.


Optional hands-on help with product strategy, company positioning, packaging, pricing, partnerships and marketing.


Help with pitch decks, market sizing, end-to-end financing strategy, and introductions to to relevant follow-on investors.


"I may be biased, having hired her at Salesforce and Zuora, but it's hard to find a person more experienced than Judy at marketing, product, and go-to-market strategies."

Tien Tzuo, Zuora CEO

"Judy is that rare combination of effective and passionate; a board member who holds you accountable as CEO but has your back without hesitation when things go wrong. Wootric is lucky to have had her on our board in its formative years."

Deepa Subramanian, Wootric CEO

"Judy's leadership, as one of the original product managers, was instrumental to building the customizable Salesforce platform, as well as the first releases of our Service Cloud, Marketing Cloud and AppExchange products."

Dave Moellenhoff, Salesforce CTO & co-founder



Judy Loehr has 20 years’ experience investing in and building enterprise SaaS companies from the ground up. As an operator Judy worked with 30+ SaaS companies, including Salesforce, Zuora, Servicemax and Conga building out their early products and go-to-market strategies. Judy transitioned to the VC world in 2014 with a focus on early-stage cloud business application companies.

Relevant experience and impact:

  • Created the original products known today as the salesforce.com Service Cloud, Marketing Cloud, and AppExchange

  • Built the first go-to-market foundation for Zuora, Servicemax and Conga to grow into market leading companies

  • Accelerated Conga, Alteryx and IPfolio into their hockey-stick revenue growth with new positioning, pricing and packaging

  • Helped 30+ companies adopt SaaS best practices for customer success and growth

  • Built a VC firm focused on early stage SaaS companies 

  • Guided startups through successful venture financings

With Bayla Ventures Judy is building a new portfolio of successful SaaS and AI companies.